The 14 Numbers Every Owner Must Know
The free owner’s course from the book “Run It Without You” — one measurable number per lesson, measured by hand in your own business this week, and a verifiable certificate when you can answer for all fourteen.
by Ekpenyong Bassey · vetted expert author
What you'll gain
Measure the fourteen numbers that show whether you own a business or a job — dependency rate, true margins, frozen cash, time-to-know and more — each with a this-week action you can do with paper and honesty alone.
Pass a real exam and earn a publicly verifiable certificate employers trust.
Unlimited practice mode + spaced-repetition flashcards, then unlimited exam retakes.
Keep the lessons and every future update to this course, forever.
What you'll cover
6 modules · 19 lessons · timed certification exam
1. Start here 2 lessons
Why fourteen numbers — and why an owner who can’t answer for them doesn’t yet own a business.
- The trap: you built a job, not a business · 10 min
- How this course works: one number per lesson · 6 min
2. Stop being the bottleneck 3 lessons
Numbers 1–3: how trapped you are, the chaos tax you pay, and the foundation under it all.
- Number 1 — Your Dependency Rate · 9 min
- Number 2 — Your Re-Entry Count · 8 min
- Number 3 — Days Traded on No Foundation · 10 min
3. Money you can trust 3 lessons
Numbers 4–6: the truest pulse, the open doors, and the cash frozen on your shelves.
- Number 4 — Gross Margin · 10 min
- Number 5 — Days Since You Last Reconciled · 9 min
- Number 6 — Stock Turnover · 9 min
4. Growth without the pain 4 lessons
Numbers 7–10: people who run without you, the statutory minefield, bounded trust, and selling that repeats.
- Number 7 — The Without-You Test · 9 min
- Number 8 — Days to Run Payroll and File · 9 min
- Number 9 — Your Dependency Rate, Revisited · 8 min
- Number 10 — Repeat-Customer Share · 8 min
5. Run it without you 4 lessons
Numbers 11–14: the cockpit, the start date, the copy test, and the number that contains all the others.
- Number 11 — Time-to-Know · 9 min
- Number 12 — Your Start Date · 7 min
- Number 13 — The Stranger Test · 8 min
- Number 14 — Your Worth Without You · 9 min
6. Graduate 3 lessons
See one owner’s fourteen measured end-to-end, assemble your own Scorecard, earn the certificate — and see where the numbers start collecting themselves.
- One owner’s fourteen — a worked walkthrough · 10 min
- The Owner’s Scorecard: your 14 numbers on one page · 8 min
- When the numbers start collecting themselves · 8 min
Frequently asked
Is the certificate verifiable?
Yes. Every certificate carries a unique ID and a cryptographic signature. Anyone — an employer or a client — can confirm it instantly on our public verification page, with no login.
Who teaches this course?
A vetted expert author — Ekpenyong Bassey. Every expert course is reviewed and fact-checked before publication, and the author earns a revenue share on your enrolment.
How long do I have access?
Lifetime. Once you enrol you keep access to the lessons, practice mode and flashcards — including future updates to this course.
What happens if I don't pass the exam first time?
You can retake it. There's no attempt limit, and practice mode lets you rehearse with the same verified question bank until you're ready.
Can my team enrol together?
Yes. Talk to us about group and organisation rates — certifying a whole team is faster and cheaper than one at a time.
Continue your path
Learners taking this course often go on to: